ELEVATING Visual Marketing for Real Estate
- Compelling, broadcast-quality listing VIDEO
- High Dynamic Range (HDR) and Aerial Drone PHOTOGRAPHY
- Web Social PLATFORM Management
Colorado Springs based. Colorado-wide.
It’s been a busy month. I chalk it up to a temporary acceleration in the local real estate world—realtors and homeowners wanting to quickly get their properties on the market both before the holidays and while the weather is still nice (we’re experiencing an exceptionally mild autumn in Colorado). I don’t always get a chance to post on the properties 3RD I has had the honor to document, but every once in a while we come across one that really, really stands out.
I’m a photographer, and I shouldn’t say this, but yeah, photos never do a place justice. We try our best, using all the techniques at our disposal to bring images as close as technology allows to what our eyes see—and that technology is getting better all the time—but the ability of the human eye, unaided and simply doing what nature evolved it to do, will always amaze me.
With our video on this one, we wanted to highlight things that photos just can’t, including the location of this estate on 36 acres right next to Castlewood Canyon State Park, a sizeable, unique and enchanting place just east of Castle Rock and within commuting distance to both Colorado Springs and Denver. I was able actually to fly the drone over (and even into) the canyon from the property, and show off some of the beautiful natural space that makes this one exceptional. Val Ross-Coy with ERA Shields did a great job pointing out just how unique this 9,000 square foot estate really is in her interview. All told, we filmed robotic motion-controlled sequences with the BlackMagic Cinema Camera, filmed Val’s interview (also with the BMCC), filmed drone sequences and used a few HDR stills in locations that weren’t necessarily video-friendly. Take a look, and let us know what you think.
People in real estate video (or photos)? What?!? Are you nuts?
The lovely Holly Quinn, filmed with soft natural light supplemented with proper, daylight-balanced production lighting
Well, maybe. But not when it comes to this. Many traditional real estate listing videos don’t include people. They don’t include the homeowners, they don’t include potential buyers, and they certainly don’t include the real estate agent who is marketing the place (and themselves) through the listing. I lament this. I try to work counter to this paradigm as often as possible.
Realtor Kristan Rigdon presents an incredible home in Colorado Springs. Her interview gives the video depth and a backbone.
Real estate is about, well, real estate, right? Sticks and bricks. Sure. But more deeply, more fundamentally it is about people; the folks selling a cherished home, or compelled to change the location of their lives because of some major development or circumstance. It’s about the young family seeking a new home in which their kids can learn and grown, or an old couple finding a place that suits their more relaxed, less-mobile lifestyle. And real estate is certainly about the dedication and hard work that the best agents put into representing their buyers and sellers. All of these examples should compel a videographer or even a photographer to include people whenever possible, and they should do this in a way that respects the human form and the particular subject being represented.
Realtor Holly Quinn tells her compelling story.
This means using the typical conventions of portrait photography and film—to present the person in the most visually attractive manner possible, to present him or her in the way most true to their personality and presence, making up for the visual limitations of even the most modern equipment. Good lighting. Good editing. Good sound design. Good interviewing skills. And here’s the sales pitch. At 3RD I, our interests and skill-sets go beyond mere documentary videography. The human form, the human character is beautiful and compelling—more compelling than a simple video tour of a place. Videos with people in them are more likely to be seen, more likely to resonate with the folks we’re trying to speak to.
So when our clients ask us about video for real estate, we’re going to ask if the seller or the seller’s family would like to be in the video; then we’re going to ask if our client (usually the realtor) wants to be in it too—and if they decline initially, we’re going to ask again, politely. Because we want you to look good. We want you to look good, and the property to look good by association with the interesting and compelling people representing it. If there’s a story to tell, we want to help tell it; and for realtors concerned about MLS prohibitions, we’ll edit and provide a person-free version of that video without charge to satisfy any and all (unfortunate, dated, “people-free”) video-tour requirements.
Will completed a music video for acclaimed Colorado musician Whiskey Kate in the summer of 2017, working on a minimal budget to treat the subject well, visually.
The resulting product is a beautiful, long-lasting story of a listing you had, and the dedication to the successful marketing of a piece of real-estate that you can show clients for years to come. On social media. On your website. On your company’s website or through a broadcast media outlet even…potentially reaching thousands of folks who would probably like their homes, their own stories, presented in such a complete and respectful way.
Evan and Phil Wilburn with Hoste contacted us via Facebook a few weeks ago and since then 3RD I’s done a bunch of photographic work for the short term rentals they manage. These guys are great…and go above and beyond for their clients. Evan mentioned one day the kinds of hassle-free returns their clients are seeing from renting a room or two or three out through Hoste and Airbnb and I was SURPRISED. I’d say it’s a lot more lucrative than most people think.
The backyard on this place is amazing. This was also an example of using multiple video elements to create something a little different. We combined HDR still photos with one of our “Image Tour” templates, added some drone footage and some interview sequences we filmed while shooting a separate, “personal intro” video for Stephanie—and the result was a great video done for less expense than a typical Listing Commercial.
For more info on this one, take a LOOK. Cheers!